Relax. We’ll write it for you.

Business Copywriting & Editing

We help attorneys, CPAs, physicians, consultants, tech companies and startups, health professionals and organizations, and other businesses and business leaders shine by turning your brilliant ideas into words that move mountains. 

Blogging

We’ve been blogging since blogging was born. With thousands of posts under our belts, we can confidently say ghost blogging is our favorite thing to do. Consider us your personal journalists reporting on what matters to you, your industry, and your customers. Have a content marketing strategy? We can plug right in. Don’t have one? We can help. 

GhostWriting

Need an extra pair of writing hands? WordCove can capture your brilliant ideas for case studies, white papers, sales letters, books, video scripts, advertising campaigns, speeches, and more. Provide whatever you can upfront, and we’ll do the rest. Don’t know where to start? Need us to interview your experts or clients? No problem.

Editing

Could your words use a little polish? WordCove can make them shine. Our services range from full copywriting to simple proofreading. Often, clients who love to write need help in just one area: developmental editing to clarify meaning and patch holes, proofreading to eliminate pesky little mistakes, or fact-checking to ensure a water-tight case. 

behind the words

LuAnn Glowacz is an Austin, Texas, executive ghostwriter and editor and serves as WordCove, LLC’s founder, president and CWN (Chief Word Nerd). She’s best known for helping entrepreneurs and business leaders sound as smart as they are. LuAnn spent her early professional years as a PR executive at agencies and in the nonprofit, technology, and healthcare sectors. These days, LuAnn prefers writing and editing in her slippers over speeding to early morning TV interviews. With WordCove, she’s ghostwritten thousands of blog posts, reports, case studies, op-eds, contributed articles and even some books – managing a great team of fellow writers when needed – for some of the top business owners in Austin, San Antonio, and throughout the country. Clients have included The HT Group, Steven Bankler, CPA, Ltd., WP Engine, Texas Hospital Association, Weird Homes Tour, the Beeswax Company, Anixter Power Solutions, Cook Children’s Medical Center, Austin Diagnostic Clinic, and IBM. 

 

Learn more about LuAnn, read recommendations from past clients, and contact her on LinkedIn.

The HT Group Blog: Are AI-Generated Resumes a Problem? A new study shows 42% of workers would consider using AI-generated resumes for job applications. When does that become… READ MORE

Texas Hospitals Magazine: Tackling the Great Staffing Shortage It’s the ultimate exercise in doing more with less: record-level hospital admissions and higher costs for both wages and supplies… READ MORE

WP Engine’s Velocitize: Digital Marketing Contributing Author Series Coverage and advice including topics from censorship to brand journalism to Popeyes chicken sandwiches… READ MORE

Buzz PR (Guest Post): Your Most Pressing Blogging Questions Answered As you consider adding or enhancing a blogging program for your business, you’re likely faced with several… READ MORE

WCA Panel: What’s the Deal With AI? Every time you scroll the headlines or flip on the news, it seems someone is talking about artificial intelligence (AI). It’s literally everywhere… READ MORE

Bankler Spotlight: Cafe Berlin  When Clytie Roberts-Glage moved to Washington, D.C., the Texas native found Café Berlin to be a little slice of home right down the street. “My dad went to high school… READ MORE

 

“I highly recommend LuAnn, an exceptional writer who consistently exceeds expectations with her incredible skills, attention to detail, and creative approach.”

Steve Bankler, Senior Partner

STEVEN BANKLER, CPA, LTD.

 

“Not only is LuAnn a excellent writer, she’s personable and fun to work with. Because of her efforts, we have seen a dramatic increase in traffic to our website. She really researches her topics and knows her subjects.”

mARK TURPIN, CEO & FOUNDING PARTNER

THE HT GROUP

 

“You can put LuAnn in any situation, and she will exceed expectations every time.”

cari holbrook, president & founder

A LA MODE MARKETING

 

“LuAnn is one of the best content writers I’ve ever worked with. What sets her apart is her ability to both strategize and write content seamlessly. It’s refreshing and a rare find for a writer to have both abilities.”

DANA MARRUFFO, Senior MNGR, GLOBAL PR/COMMS

BIG COMMERCE

 

“If you are looking for a business partner with great writing skills to grow your business… call LuAnn.”

Chad macy, president

THE HT GROUP

 

“[LuAnn] has a knack for understanding complicated/technical subject matter and distilling it into easy-to-read work. Not only is she great at what she does, but she’s also a joy to have on the team.”

JENNA OLTERSDORF

SNACKBOX PR

 

“LuAnn did a wonderful job writing brochures, ad copy, data sheets, you name it for the IBM Accessibility Center. We could always depend on her to be on target, and the pieces to be well written.”

HOLLY NIELSEN

CONSULTANT (FORMERLY AT IBM)

 

“What impressed me the most about my years in working with LuAnn was her professionalism and creativity. She has excellent writing skills and is able to take the most complex medical issues and break them down into interesting and comprehensive messages.”

ROCKY EPSTEIN

UT HEALTH AUSTIN (FORMERLY AT AUSTIN DIAGNOSTIC CLINIC)